The image features a black notebook with shooting stars on the front, a rose gold pen, two books ('the solutionists' and 'the business of expertise') stacked up, and a laptop open on a 'senior leadership & strategic management' reflective log with the Smith Goodfellow copper crane logo in the top right. The backdrop is a wooden table in the Smith Goodfellow meeting room.

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Unlocking Potential: The Value of Apprenticeships for Individuals and Businesses

National Apprenticeship Week offers an opportunity to reflect on the transformative role that apprenticeships play in shaping careers,…

The image features a black notebook with shooting stars on the front, a rose gold pen, two books ('the solutionists' and 'the business of expertise') stacked up, and a laptop open on a 'senior leadership & strategic management' reflective log with the Smith Goodfellow copper crane logo in the top right. The backdrop is a wooden table in the Smith Goodfellow meeting room.

Is social connection in the workplace important?

I recently listened to the Economist’s podcast on ‘lone dangers: the physical toll of social isolation’ which discussed…

the image is of a light wooden home office desk. It has some bright accessories, such as plant pots and stationery, in addition to an open laptop and camera. There is a selection of prints on the wall which are out of focus.

British Spirals & Castings – Rebrand and website development

British Spirals & Castings logo

A Tribute to Co-Founder of Smith Goodfellow, Brian Smith

Brian Smith 24th March 1936 – 22nd September 2025 Today we pay tribute to Brian Smith, co-founder and…

A Tribute to Co-Founder of Smith Goodfellow, Brian Smith

The Power of Infographics for Complex Information

In today’s fast-paced world filled with multifaceted information and complex content, capturing the reader’s attention for a long…

How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming, especially when you’re new to PR and marketing….

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

Local Business Owner Raises £1655 For The Christie in Manchester to Blackpool Bike Ride

Paul Barlow, our Director, has raised an impressive £1655 for The Christie charity by completing the Manchester to…

Paul Barlow, director of Smith Goodfellow, is riding his bike across the finish line in his blue The Christie charity vest. He is wearing a helmet and has his hand raised in celebration.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have read was that SEO is dead. Most of…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Building Belonging: Why Does EDI Matter in the UK Construction Industry?

Equality, Diversity and Inclusion (EDI) in the UK construction and built environment sectors is a moral imperative. And…

LGBTQIA+ Pride Rainbow Flag Construction Hardhat

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape how a brand connects with the world: marketing…

How To Promote Employee Health and Wellbeing in the Workplace – A Good Employer’s Journey

If we can take anything positive from the challenges most employees and businesses experienced during the pandemic, it’s…

health and wellbeing in the workplace

A Company People Want to Work For – A Good Employer’s Journey

On average, an employee on a 35-hour weekly contract will spend approximately a third of their life in…

Redesign vs Rebrand – Which is right for you?

Picture this…   You’re a well-established business getting on to your 20th year. You’ve changed the odd bit…

Guardian Building Systems – Initial 3-month Warm Roof campaign

Smith Goodfellow wins big at the Construction Marketing Awards!

We were absolutely thrilled to be announced the winner of the Strategic Planning and Management category of this…

Why PR agencies should invest in apprenticeships

Apprenticeships can be a balancing act. On the one hand, they are an excellent opportunity to upskill new…

Industry Insights – January 2022: Construction Product Marketing in the ‘New Normal’

Over the last two years, the landscape for marketing construction products has changed dramatically. Where once tradeshows, meet…

What to consider when planning an exhibition stand

When exhibiting at an industry event and/or accepting a speaker slot, it can be an incredibly stressful process….

Is the secret to SEO just good PR?

With endless posts promising easy hacks and quick SEO wins, should we instead be looking towards proven communication…

SEO
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