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Specialism: PR & Marketing

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The Dos and Don’ts of Construction PR and Marketing

The construction industry has always relied on reputation. Whether you’re a contractor, manufacturer, or specialist supplier, clients want…

This is an illustrated graphic with hands typing on a laptop. Above there are icons such hard hats, social 'likes', speech marks with a green tick and red cross, picture icon, pencil, and a front cover of a news paper.

EPIC Consultation Responses Case Study

The images shows examples of some of the UK consultations that Smith Goodfellow supported EPIC to respond to

Guardian Building Products – Clever Click Rigid Launch Campaign

 

The top of a social graphic that features a herringbone pattern Clever Click Wood floor and a blue corner logo that reads 'Guardian Distribution' in the top right.

What are CLA and NLA copyright licenses and does your business need them? 

Gaining media coverage is a key objective of many PR and marketing strategies and often form key metrics…

A stack of construction industry magazines are placed on a dark wood meeting room table with the fore edge facing towards the camera. In the background, items that are just visible: two big windows, pictures on the wall, a clock, and awards and accreditations on the windowsill.

Tips For Using AI for Social Media Marketing

If the problem with artificial intelligence (AI) isn’t the technology itself but the way it’s used, where does…

There is a rose-coloured MacBook Air laptop on a table at an angle. Hands are poised ready to type. There are glasses on the table to the left of the laptop and a candle and leafy plant to the right. On the screen is an Instagram grid layout of branded social media graphics.

The Problem With AI-Generated Social Media Content

Why does a lot of AI-generated content fall flat on social media? The issue isn’t that AI can’t…

A dark image showing a laptop at an angle with the screen showing an AI chat bot landing page. The ChatGPT dashboard reads: "what can I help with?" and the cursor is ready in the prompt box.

How AI is Changing Social Media Marketing for Small Businesses

These past few years, rapid advances in artificial intelligence (AI) have come with a running commentary about what…

A person is holding a mobile phone with the screen visible. It has a folder open that is labelled 'AI' and contains icons of AI apps: ChatGPT, Mistral AI, Claude, Gemini, Copilot, and Poe. There is a pale table and a white cup and saucer with coffee in the background.

Celuplast Branding Project

Celuplast new logo with covers from brand a product books.

Guardian’s 30th Anniversary Newsletter

Neurodiversity Pride Day: Why Inclusive Recruitment Matters

Whilst we believe that Equity Diversity and Inclusion (EDI) commitments should be embedded into workplace culture all year…

This image is a close up of origami cranes in lots of different colours with the Neurodiversity Pride logo which is a rainbow infinity loop to support this blog on inclusive recruitment.

Refolding our Identity: Behind the Brand Refresh

Every brand reaches a moment where it pauses, looks at its current branding, and realises it’s grown in…

This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.

Smith Goodfellow Wins Service Excellence Award at Small Business Growth Awards

We’re proud to announce that Smith Goodfellow has been named winner of the Service Excellence category at the…

Smith Goodfellow team photo at Lyme Park out in the sunshine. This image has the Small Business Growth Awards logo in the centre and a banner across the top with confetti.

Smith Goodfellow Confirmed as Official Sponsor of Construction Expo North 2026

We are thrilled to announce that we have been confirmed as an official sponsor of Construction EXPO North…

Event graphic in green, black and yellow which states "proud sponsors of Construction Expo North" and notes it takes place Thursday 30 April 2026 at Bolton Stadium Hotel.

Unlocking Potential: The Value of Apprenticeships for Individuals and Businesses

National Apprenticeship Week offers an opportunity to reflect on the transformative role that apprenticeships play in shaping careers,…

The image features a black notebook with shooting stars on the front, a rose gold pen, two books ('the solutionists' and 'the business of expertise') stacked up, and a laptop open on a 'senior leadership & strategic management' reflective log with the Smith Goodfellow copper crane logo in the top right. The backdrop is a wooden table in the Smith Goodfellow meeting room.

Is social connection in the workplace important?

I recently listened to the Economist’s podcast on ‘lone dangers: the physical toll of social isolation’ which discussed…

the image is of a light wooden home office desk. It has some bright accessories, such as plant pots and stationery, in addition to an open laptop and camera. There is a selection of prints on the wall which are out of focus.

British Spirals & Castings – Rebrand and website development

British Spirals & Castings logo

A Tribute to Co-Founder of Smith Goodfellow, Brian Smith

Brian Smith 24th March 1936 – 22nd September 2025 Today we pay tribute to Brian Smith, co-founder and…

A Tribute to Co-Founder of Smith Goodfellow, Brian Smith

The Power of Infographics for Complex Information

In today’s fast-paced world filled with multifaceted information and complex content, capturing the reader’s attention for a long…

How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming, especially when you’re new to PR and marketing….

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

Local Business Owner Raises £1655 For The Christie in Manchester to Blackpool Bike Ride

Paul Barlow, our Director, has raised an impressive £1655 for The Christie charity by completing the Manchester to…

Paul Barlow, director of Smith Goodfellow, is riding his bike across the finish line in his blue The Christie charity vest. He is wearing a helmet and has his hand raised in celebration.
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