Tag: marketing

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The Power of Infographics for Complex Information

In today’s fast-paced world filled with multifaceted information and complex content, capturing the reader’s attention for a long…

How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming, especially when you’re new to PR and marketing….

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have read was that SEO is dead. Most of…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Smith Goodfellow: A Branding Back Story

A good brand should ideally reflect what a company does, how it does it, and what it stands…

Smith Goodfellow branding logo