There is a rose-coloured MacBook Air laptop on a table at an angle. Hands are poised ready to type. There are glasses on the table to the left of the laptop and a candle and leafy plant to the right. On the screen is an Instagram grid layout of branded social media graphics.

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Tips For Using AI for Social Media Marketing

If the problem with artificial intelligence (AI) isn’t the technology itself but the way it’s used, where does…

There is a rose-coloured MacBook Air laptop on a table at an angle. Hands are poised ready to type. There are glasses on the table to the left of the laptop and a candle and leafy plant to the right. On the screen is an Instagram grid layout of branded social media graphics.

The Problem With AI-Generated Social Media Content

Why does a lot of AI-generated content fall flat on social media? The issue isn’t that AI can’t…

A dark image showing a laptop at an angle with the screen showing an AI chat bot landing page. The ChatGPT dashboard reads: "what can I help with?" and the cursor is ready in the prompt box.

How AI is Changing Social Media Marketing for Small Businesses

These past few years, rapid advances in artificial intelligence (AI) have come with a running commentary about what…

A person is holding a mobile phone with the screen visible. It has a folder open that is labelled 'AI' and contains icons of AI apps: ChatGPT, Mistral AI, Claude, Gemini, Copilot, and Poe. There is a pale table and a white cup and saucer with coffee in the background.

The Power of Infographics for Complex Information

In today’s fast-paced world filled with multifaceted information and complex content, capturing the reader’s attention for a long…

How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming, especially when you’re new to PR and marketing….

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have read was that SEO is dead. Most of…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Smith Goodfellow: A Branding Back Story

A good brand should ideally reflect what a company does, how it does it, and what it stands…

Smith Goodfellow branding logo