There is a rose-coloured MacBook Air laptop on a table at an angle. Hands are poised ready to type. There are glasses on the table to the left of the laptop and a candle and leafy plant to the right. On the screen is an Instagram grid layout of branded social media graphics.

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Tips For Using AI for Social Media Marketing

If the problem with artificial intelligence (AI) isn’t the technology itself but the way it’s used, where does…

There is a rose-coloured MacBook Air laptop on a table at an angle. Hands are poised ready to type. There are glasses on the table to the left of the laptop and a candle and leafy plant to the right. On the screen is an Instagram grid layout of branded social media graphics.

The Problem With AI-Generated Social Media Content

Why does a lot of AI-generated content fall flat on social media? The issue isn’t that AI can’t…

A dark image showing a laptop at an angle with the screen showing an AI chat bot landing page. The ChatGPT dashboard reads: "what can I help with?" and the cursor is ready in the prompt box.

How AI is Changing Social Media Marketing for Small Businesses

These past few years, rapid advances in artificial intelligence (AI) have come with a running commentary about what…

A person is holding a mobile phone with the screen visible. It has a folder open that is labelled 'AI' and contains icons of AI apps: ChatGPT, Mistral AI, Claude, Gemini, Copilot, and Poe. There is a pale table and a white cup and saucer with coffee in the background.

Industry Insights: Regulatory reform, delivery pressure and a shifting risk landscape

The UK construction and built environment sector enters mid‑2026 under sustained pressure from regulatory change, delivery constraints, and…

Neurodiversity Pride Day: Why Inclusive Recruitment Matters

Whilst we believe that Equity Diversity and Inclusion (EDI) commitments should be embedded into workplace culture all year…

This image is a close up of origami cranes in lots of different colours with the Neurodiversity Pride logo which is a rainbow infinity loop to support this blog on inclusive recruitment.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Building Belonging: Why Does EDI Matter in the UK Construction Industry?

Equality, Diversity and Inclusion (EDI) in the UK construction and built environment sectors is a moral imperative. And…

LGBTQIA+ Pride Rainbow Flag Construction Hardhat

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape how a brand connects with the world: marketing…

How To Promote Employee Health and Wellbeing in the Workplace – A Good Employer’s Journey

If we can take anything positive from the challenges most employees and businesses experienced during the pandemic, it’s…

health and wellbeing in the workplace

A Company People Want to Work For – A Good Employer’s Journey

On average, an employee on a 35-hour weekly contract will spend approximately a third of their life in…

Is It Good to Speak Your Mind at Work? – A Good Employer’s Journey

Whether you want a team that is comfortable expressing concerns or a workplace environment that feels like a…

Team members in a meeting room discussing important topics.

Achieving The Work-Life Balance – A Good Employer’s Journey

In our last blog on the Greater Manchester Good Employment Charter (GEC), we briefly covered the key principles…

Kingspan Light + Air Designing for Happiness at Work campaign – Industry Issues with a People Focus

Speedpanel A2® Glass Campaign – Small Scale, Meaningful Impact

Is the climate crisis a communications issue?

For years now we’ve had the tools and technologies to fight the climate crisis. Cheap and renewable energy,…

An image showing pollution and our blog icon

Communicating Construction: An Essential New Resource for Construction PR

Communicating Construction, co-edited by Liz Male and Penny Norton, is a new book offering a wide-ranging exploration of…