Category: SG Blog

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Communications That Convert: A Free Webinar to Boost Your Comms Success

We’re thrilled to announce our free, upcoming webinar, ‘Communications That Convert: Positioning Your Brand for Bigger Opportunities’. Hosted…

The Power of Infographics for Complex Information

In today’s fast-paced world filled with multifaceted information and complex content, capturing the reader’s attention for a long…

How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming, especially when you’re new to PR and marketing….

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have read was that SEO is dead. Most of…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Building Belonging: Why Does EDI Matter in the UK Construction Industry?

Equality, Diversity and Inclusion (EDI) in the UK construction and built environment sectors is a moral imperative. And…

LGBTQIA+ Pride Rainbow Flag Construction Hardhat

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape how a brand connects with the world: marketing…

How To Promote Employee Health and Wellbeing in the Workplace – A Good Employer’s Journey

If we can take anything positive from the challenges most employees and businesses experienced during the pandemic, it’s…

health and wellbeing in the workplace

A Company People Want to Work For – A Good Employer’s Journey

On average, an employee on a 35-hour weekly contract will spend approximately a third of their life in…

Redesign vs Rebrand – Which is right for you?

Picture this…   You’re a well-established business getting on to your 20th year. You’ve changed the odd bit…

PR Degree to PR Career: Bridging the Gap

As a student preparing to enter the working world, you might ask yourself, “Will my degree actually pay…

Smith Goodfellow’s Macmillan Coffee Morning takes the cake

After weeks of planning and a great deal of excitement, our Macmillan Coffee Morning finally took place on…

Is It Good to Speak Your Mind at Work? – A Good Employer’s Journey

Whether you want a team that is comfortable expressing concerns or a workplace environment that feels like a…

Team members in a meeting room discussing important topics.

Smith Goodfellow becomes accredited living hours employer

We are delighted to announce that Smith Goodfellow is now an accredited Living Hours Employer. Our commitment to…

University to Industry: Bridging the Gap

You’ve spent years hitting the books, attending lectures and cramming for exams. Finally, you hold that degree in…

Achieving The Work-Life Balance – A Good Employer’s Journey

In our last blog on the Greater Manchester Good Employment Charter (GEC), we briefly covered the key principles…

The Principles We Live By – A Good Employer’s Journey

Through the history of human civilisation, there has always been some form of labour such as a community…

Behind the scenes at SG

It’s hard to believe that November is already on its way out, with Christmas and a whole new…

Sustainability in the built environment

Working within the built environment, we’re exposed to many of the newest technologies and strategies employed to lower…

Image of cranes overlayed by SG's copper tint

Is the climate crisis a communications issue?

For years now we’ve had the tools and technologies to fight the climate crisis. Cheap and renewable energy,…

An image showing pollution and our blog icon
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