This webinar was delivered on 20th November 2025 but don’t worry if you missed it – you can watch the recording for free here.
We’re thrilled to announce our free, upcoming webinar, ‘Communications That Convert: Positioning Your Brand for Bigger Opportunities’. Hosted in partnership with the Greater Manchester Business Growth Hub.
At Smith Goodfellow, we believe that construction firms should have access to meaningful and impactful tools to communicate their business effectively. Every day, we come across innovative and interesting projects that are shaping our places and communities but, when it comes to showcasing these projects, many construction firms miss out on valuable opportunities. Often, this is because their communications lack the confidence and strategic positioning needed to inspire and influence their audience.
Working in partnership with Greater Manchester Business Growth Hub, who offer a wealth of free support services to businesses in the Greater Manchester Region, we’re offering a free-to-attend. 90-minute webinar titled ‘Communications That Convert: Positioning Your Brand for Bigger Opportunities’.
Facilitated by our Director of Business Development, Jen Heil, the webinar will explore how effective communication can support business growth and enable improved lead generation, increased project wins and enhanced reputation for your business. We’ll be covering key topics such as:
- Communications as a compliance & risk mitigation tool
- Understanding the buyer’s perspective
- Building credibility through content
- Case studies that sell
- Aligning marketing strategy with tendering requirements
- LinkedIn strategies to support lead generation
During the session, Jen will provide practical guidance on communicating your business strengths with clarity and purpose and will demonstrate how this guidance can be tailored to suit your business ventures and projects. The webinar is designed to give you actionable insight into how to communicate your expertise, credibility and value in ways that truly resonate with your audience.
Following the webinar, attendees will receive a set of free resources and templates designed to help you implement the strategies discussed with ease, including;
- Case study template
- LinkedIn posting framework
- LinkedIn optimisation checklist
- Compliance & ESG visibility checklist
Attendees are also invited to book a free 30-minute consultation call after the webinar to identify priority areas for your communication strategy and explore how these tools can be tailored to individual business needs.
Effective communication can shape perception, build trust and open the door to new opportunities. This session will provide the insight and tools needed to ensure your messages carry as much strength as the projects themselves.
To learn more about our consultation availability, please email pr@sgpr.co.uk, or give us a call on 0161 477 1415. We’d love to hear from you.