This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.

Tag: Brand Refresh

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Refolding our Identity: Behind the Brand Refresh

Every brand reaches a moment where it pauses, looks at its current branding, and realises it’s grown in…

This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.