This image is a close up of origami cranes in lots of different colours with the Neurodiversity Pride logo which is a rainbow infinity loop to support this blog on inclusive recruitment.

Skill: Written Content

Charity Company News Impact Reporting Industry Insight Industry News PR & Marketing Insight SG Blog

Neurodiversity Pride Day: Why Inclusive Recruitment Matters

Whilst we believe that Equity Diversity and Inclusion (EDI) commitments should be embedded into workplace culture all year…

This image is a close up of origami cranes in lots of different colours with the Neurodiversity Pride logo which is a rainbow infinity loop to support this blog on inclusive recruitment.

Refolding our Identity: Behind the Brand Refresh

Every brand reaches a moment where it pauses, looks at its current branding, and realises it’s grown in…

This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have read was that SEO is dead. Most of…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Building Belonging: Why Does EDI Matter in the UK Construction Industry?

Equality, Diversity and Inclusion (EDI) in the UK construction and built environment sectors is a moral imperative. And…

LGBTQIA+ Pride Rainbow Flag Construction Hardhat

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape how a brand connects with the world: marketing…

How To Promote Employee Health and Wellbeing in the Workplace – A Good Employer’s Journey

If we can take anything positive from the challenges most employees and businesses experienced during the pandemic, it’s…

health and wellbeing in the workplace

A Company People Want to Work For – A Good Employer’s Journey

On average, an employee on a 35-hour weekly contract will spend approximately a third of their life in…

Is It Good to Speak Your Mind at Work? – A Good Employer’s Journey

Whether you want a team that is comfortable expressing concerns or a workplace environment that feels like a…

Team members in a meeting room discussing important topics.

University to Industry: Bridging the Gap

You’ve spent years hitting the books, attending lectures and cramming for exams. Finally, you hold that degree in…

Achieving The Work-Life Balance – A Good Employer’s Journey

In our last blog on the Greater Manchester Good Employment Charter (GEC), we briefly covered the key principles…

Guardian Building Systems – Initial 3-month Warm Roof campaign

British Spirals & Castings – Brand Unification

Speedpanel branding – launching a new brand into the market

Is the climate crisis a communications issue?

For years now we’ve had the tools and technologies to fight the climate crisis. Cheap and renewable energy,…

An image showing pollution and our blog icon

Industry Insights – May 2021: Improving Energy Performance, Professional Competency and Social Value

After one of the wettest Mays on record, hopefully this month’s industry insight can bring a little sunshine…

Communicating Construction: An Essential New Resource for Construction PR

Communicating Construction, co-edited by Liz Male and Penny Norton, is a new book offering a wide-ranging exploration of…

How can we effectively communicate sustainability?

Sustainability has become the word on everyone’s lips. Whether communicating B2B or B2C, there’s been a shift in…

Building for Wellness

This Mental Health Awareness Week it seems pertinent to reflect on the impact of our built environment on…