This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.

Skill: Brand & Creative

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Refolding our Identity: Behind the Brand Refresh

Every brand reaches a moment where it pauses, looks at its current branding, and realises it’s grown in…

This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.

British Spirals & Castings – Rebrand and website development

British Spirals & Castings logo

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Redesign vs Rebrand – Which is right for you?

Picture this…   You’re a well-established business getting on to your 20th year. You’ve changed the odd bit…

Engineered Panels in Construction (EPIC) – refreshing an established entity

Kingspan Light + Air Designing for Happiness at Work campaign – Industry Issues with a People Focus

British Spirals & Castings – Brand Unification

Speedpanel A2® Glass Campaign – Small Scale, Meaningful Impact

Speedpanel branding – launching a new brand into the market

Why PR agencies should invest in apprenticeships

Apprenticeships can be a balancing act. On the one hand, they are an excellent opportunity to upskill new…