This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.

Author: Liv

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Refolding our Identity: Behind the Brand Refresh

Every brand reaches a moment where it pauses, looks at its current branding, and realises it’s grown in…

This image has a cream background with our new copper origami crane logo (colour gradient from darker copper at the base to a lighter copper towards the wing tip) and black 'Smith Goodfellow' text in the centre. This is surrounded by sketched sparkles, confetti, and megaphone icons. On the right hand side there are playful splotches of colour from our expanded palette, including a burgundy, mint green, yellow, and orange.

The Power of Infographics for Complex Information

In today’s fast-paced world filled with multifaceted information and complex content, capturing the reader’s attention for a long…

Redesign vs Rebrand – Which is right for you?

Picture this…   You’re a well-established business getting on to your 20th year. You’ve changed the odd bit…