How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

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Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

Building Belonging: Why Does EDI Matter in the UK Construction Industry?

Equality, Diversity and Inclusion (EDI) in the UK construction and built environment sectors is a moral imperative. And…

LGBTQIA+ Pride Rainbow Flag Construction Hardhat

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape how a brand connects with the world: marketing…

PR Degree to PR Career: Bridging the Gap

As a student preparing to enter the working world, you might ask yourself, “Will my degree actually pay…

London Build Announces Ambassador Line Up for 2024 Expo

The UK’s largest community of construction industry ambassadors returns to London Build Expo on November 20th & 21st….

Smith Goodfellow Partners with London Build 2024

Smith Goodfellow has been selected as PR partner for London Build 2024. Back bigger and better than ever,…

University to Industry: Bridging the Gap

You’ve spent years hitting the books, attending lectures and cramming for exams. Finally, you hold that degree in…

Speedpanel branding – launching a new brand into the market

Why PR agencies should invest in apprenticeships

Apprenticeships can be a balancing act. On the one hand, they are an excellent opportunity to upskill new…

Industry Insights – January 2022: Construction Product Marketing in the ‘New Normal’

Over the last two years, the landscape for marketing construction products has changed dramatically. Where once tradeshows, meet…

SG Launches it’s First Impact Report

It has never been more important for businesses to acknowledge and take responsibility for their impact on the…

Industry Insights – October 2021: Spotlight on COP26

We’re just days away from the beginning of the delayed and much anticipated COP26, hosted this year in…

Putting Ethos Into Action – SG launches Impact Assessment Project

As we discussed in our June blog, awareness of the climate crisis is central to our work as…

Why should PR professionals step up in the fight against the climate crisis?

Many countries, businesses, and individuals all around the world have recognised the urgent need to address their environmental…

Communicating Construction: An Essential New Resource for Construction PR

Communicating Construction, co-edited by Liz Male and Penny Norton, is a new book offering a wide-ranging exploration of…

Why the Code for Construction Product Information matters

At the end of January, we welcomed the introduction of the draft Code for Construction Product Information, or CCPI, and explored what it is…

Smith Goodfellow MD Gets Chartered

Smith Goodfellow’s Managing Director, Cathy Barlow, has recently been awarded Chartered Practitioner status by the Chartered Institute of…

Introducing the Code for Construction Product Information

As communicators specialising in the built environment, the arrival of the proposed Code for Construction Product Information (or…

MMC and PR in Action!

How can we effectively communicate sustainability?

Sustainability has become the word on everyone’s lips. Whether communicating B2B or B2C, there’s been a shift in…

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