A stack of construction industry magazines are placed on a dark wood meeting room table with the fore edge facing towards the camera. In the background, items that are just visible: two big windows, pictures on the wall, a clock, and awards and accreditations on the windowsill.

Skill: Media Relations

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What are CLA and NLA copyright licenses and does your business need them? 

Gaining media coverage is a key objective of many PR and marketing strategies and often form key metrics…

A stack of construction industry magazines are placed on a dark wood meeting room table with the fore edge facing towards the camera. In the background, items that are just visible: two big windows, pictures on the wall, a clock, and awards and accreditations on the windowsill.

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape how a brand connects with the world: marketing…