This privacy policy sets out how Smith Goodfellow Limited uses and protects any information that you give us, either through our website, via e-mail or from business cards that we have exchanged with you at meetings, networking or trade events. We are committed to ensuring that your privacy is protected, and you can ask to be removed from our database at any time.

This policy is effective from 25th May 2018. We will periodically review and if necessary update the policy.


If we ask you to pro­vide specific information by which you could be identified when using this website, then you can be assured that it will only be used in accordance with this privacy and data protection policy.

What we collect: We may collect the following information to improve user experience and content in the future:

  • Your computer’s IP address.
  • Your worldwide geographical location.
  • Your internet browser details.
  • The site which referred you to us.
  • How long you stayed on our site.
  • Which pages you viewed.
  • Any other personal information that you choose to send to us via our web contact forms.

What we do with the information we gather: We use this information to under­stand the needs of your business and products with the intention of providing you with the best service we can.


  • For website administration purposes, which means that Smith Good­fellow may contact you in relation to any service you have signed up for.
  • To personalise the way that content on our websites is presented to you.
  • To allow Smith Goodfellow to send you any documents related to any service you have signed up for (e.g. white papers, newsletters, statements & invoices).
  • To communicate with you about the website and to send you general notifications.
  • To communicate with you for the purposes of marketing our business, if you have indicated that you are happy for us to do so (see ‘controlling your personal information’ below).
  • To allow us to deal with any enquiries and complaints made by or about you relating to the Smith Goodfellow website.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Like most websites, we use cookies to help improve website performance. Not the delicious crumbly bis­cuit type that are very hard to resist, but the handy bits of technological wizardry that websites use to make your experience of visiting them better. They sit quietly on your browser and don’t cause any trouble (you definitely cannot dunk them in your tea).

If you don’t like the idea of our cookies you can change your settings to refuse them at any time.


Whilst we may occasionally offer useful links to other web­sites, please note that we are not responsible for the protection and privacy of any in­formation which you provide whilst visiting other websites not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Like any other business, we mainly communicate by email. We use emails to exchange information, gather data and distribute material in order to carry out the business of Public Relations and Marketing for our clients. We have a strict permissions and approvals policy when creating case studies which requires us to contact third parties involved. We never use third party contact information supplied by our clients for our own marketing purposes.


By their very nature, business cards are mutually exchanged with the express purpose of keeping in touch. If you give us your card we will enter the information into our CRM system in order to carry on our mutual business or to periodically send you marketing communications, offers, useful industry related information or a quarterly newsletter. We will only ever send you information that we believe will be relevant and of interest to you and will not bombard you with spam on a weekly or even a monthly basis. If you change your mind, you can opt-out from receiving our newsletter by unsubscribing.

Controlling your personal information: You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by unsubscribing or emailing us to request your removal.
  • We will not sell, distribute or lease your personal information to third parties.
  • We may use your personal information to send you promotional information about third parties which we think you may find interesting, if you tell us that you wish this to happen.

Your Rights: Under the new General Data Protection Regulations (GDPR) you may request details of any personal information we hold about you. It’s free of charge. If you would like to request a copy, then please email us at the address below. Your request will be dealt with within a maximum of one month of receipt, as per legislation guidelines.

If you believe that any information we are holding about you is incorrect or incomplete, please request this to be changed by emailing us as soon as possible.

If you have any questions about this policy, or would like to make a data removal request, please contact our Data Protection Officer (DPO) Kelly Oldham at