Events

Free 90-minute webinar for construction firms looking to improve their communications strategy for competitive advantage

 

Date & Time: 20th November 2025, 10am

Is your LinkedIn profile or website costing you work? Many construction firms lose out on opportunities—not because of capability, but because their communications don’t inspire confidence. This webinar shows you how to turn your business communications into a competitive advantage.

Reserve Your Spot Now

 

What You’ll Learn

  • How to highlight compliance for a powerful selling point and to reduce bid risk
  • Optimisation strategies for LinkedIn profiles and company pages to support lead generation
  • How to create case studies that impress evaluators and clients
  • The importance of aligning your PR and marketing activities with your tendering strategy

Why Attend

  • Practical, actionable strategies you can implement immediately
  • Free resource pack: LinkedIn optimisation toolkit, case study template, compliance checklist

Agenda

  • Welcome
  • Communications for Compliance & Risk Mitigation
  • Content That Converts: Case Studies & Social Proof
  • LinkedIn Quick Wins to Support Lead Generation
  • Interactive Exercise
  • Q&A + Free Resources

Speaker Bio — Jen Heil

Jen Heil is Director of Business Development at Smith Goodfellow, a specialist PR and marketing consultancy for the construction and manufacturing sectors. With a deep understanding of the built environment and its challenges, Jenny helps businesses showcase their expertise, strengthen their brand, and communicate effectively with the audiences that matter most.

Passionate about making a difference, Jenny champions strategies that combine creativity with research-driven insight—helping clients thrive, grow, and contribute to a just transition to net zero. She works closely with contractors and manufacturers to deliver integrated campaigns that not only raise visibility but also support compliance, social value, and sustainability goals.

Jenny’s approach is rooted in partnership: working as an extension of her clients’ teams to deliver communications that build trust, drive engagement, and unlock bigger opportunities.

A white woman with dark blonde hair cut in a pixie crop stands in front of a window through which a roofline of industrial buildings can be seen. She is wearing black clothing and a gold necklace and smiling at the camera.

Ready to win more work? Seats are limited — reserve your spot now and get your free resource pack.

Register Now