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Category: PR & Marketing Insight

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How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming, especially when you’re new to PR and marketing….

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have read was that SEO is dead. Most of…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape how a brand connects with the world: marketing…

PR Degree to PR Career: Bridging the Gap

As a student preparing to enter the working world, you might ask yourself, “Will my degree actually pay…

University to Industry: Bridging the Gap

You’ve spent years hitting the books, attending lectures and cramming for exams. Finally, you hold that degree in…

Is the climate crisis a communications issue?

For years now we’ve had the tools and technologies to fight the climate crisis. Cheap and renewable energy,…

An image showing pollution and our blog icon

Why PR agencies should invest in apprenticeships

Apprenticeships can be a balancing act. On the one hand, they are an excellent opportunity to upskill new…

Industry Insights – January 2022: Construction Product Marketing in the ‘New Normal’

Over the last two years, the landscape for marketing construction products has changed dramatically. Where once tradeshows, meet…

What to consider when planning an exhibition stand

When exhibiting at an industry event and/or accepting a speaker slot, it can be an incredibly stressful process….

Is the secret to SEO just good PR?

With endless posts promising easy hacks and quick SEO wins, should we instead be looking towards proven communication…

SEO

Why should PR professionals step up in the fight against the climate crisis?

Many countries, businesses, and individuals all around the world have recognised the urgent need to address their environmental…

New Year, New Approach to Goal Setting

Happy New Year, friends! 2021 is already flying by but it also feels like we’ve not quite left…

How do you track the progress of a marketing objective?

We’ve previously discussed how effective goal setting can really help you create a focused campaign for your business…

Smith Goodfellow: Building the New Brand Identity

We get a lot of comments on our logo and people are curious to know what it signifies,…

Branding logo

Smith Goodfellow: A Branding Back Story

A good brand should ideally reflect what a company does, how it does it, and what it stands…

Smith Goodfellow branding logo