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Category: PR & Marketing Insight

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How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming,…

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester

PR vs. Marketing: Understanding the difference

In the fast-paced world of business, two key forces shape…

PR Degree to PR Career: Bridging the Gap

As a student preparing to enter the working world, you…

University to Industry: Bridging the Gap

You’ve spent years hitting the books, attending lectures and cramming…

Is the climate crisis a communications issue?

For years now we’ve had the tools and technologies to…

An image showing pollution and our blog icon

Why PR agencies should invest in apprenticeships

Apprenticeships can be a balancing act. On the one hand,…

Industry Insights – January 2022: Construction Product Marketing in the ‘New Normal’

Over the last two years, the landscape for marketing construction…

What to consider when planning an exhibition stand

When exhibiting at an industry event and/or accepting a speaker…

Is the secret to SEO just good PR?

With endless posts promising easy hacks and quick SEO wins,…

SEO

Why should PR professionals step up in the fight against the climate crisis?

Many countries, businesses, and individuals all around the world have…

New Year, New Approach to Goal Setting

Happy New Year, friends! 2021 is already flying by but…

How do you track the progress of a marketing objective?

We’ve previously discussed how effective goal setting can really help…

Smith Goodfellow: Building the New Brand Identity

We get a lot of comments on our logo and…

Branding logo

Smith Goodfellow: A Branding Back Story

A good brand should ideally reflect what a company does,…

Smith Goodfellow branding logo