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Smith Goodfellow: Building the New Brand Identity

We get a lot of comments on our logo and people are curious to know what it signifies,…

Branding logo

Smith Goodfellow: A Branding Back Story

A good brand should ideally reflect what a company does, how it does it, and what it stands…

Smith Goodfellow branding logo

Choosing to do an Apprenticeship isn’t the Risky Option

When seeking a creative career, young people are faced with an education system that offers little in terms…

Do I really need to prepare a crisis communications plan?

“We’ve never had any issues before.” “We can just react on the day.” “It just won’t happen to…

Building for Wellness

This Mental Health Awareness Week it seems pertinent to reflect on the impact of our built environment on…

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