Communicating Construction, co-edited by Liz Male and Penny Norton, is a new book offering a wide-ranging exploration of…
At the end of January, we welcomed the introduction of the draft Code for Construction Product Information, or CCPI, and explored what it is…
Hello and welcome to the February 2021 edition of Smith Goodfellow’s Industry Insights. Another month has flown by…
Smith Goodfellow’s Managing Director, Cathy Barlow, has recently been awarded Chartered Practitioner status by the Chartered Institute of…
Welcome to the first Industry Insights of 2021 – it’s hard to believe that a month has already…
As communicators specialising in the built environment, the arrival of the proposed Code for Construction Product Information (or…
Happy New Year, friends! 2021 is already flying by but it also feels like we’ve not quite left…
The word unprecedented has become something of a cliché this year, but it sure is accurate. In the…
We’ve previously discussed how effective goal setting can really help you create a focused campaign for your business…
Sustainability has become the word on everyone’s lips. Whether communicating B2B or B2C, there’s been a shift in…
I like trade shows, both as a meeting space & to satisfy my love of all things industrial…
Most businesses face at least a small number of direct competitors, so it’s essential that any marketing and…
We get a lot of comments on our logo and people are curious to know what it signifies,…
A good brand should ideally reflect what a company does, how it does it, and what it stands…
When seeking a creative career, young people are faced with an education system that offers little in terms…
