Meet The Team

The Smith Goodfellow team is like a kettle. Warm, reliable, bubbling with enthusiasm and energy, ready to celebrate the highs and support you through the lows. Each member of our highly talented, hardworking and creative team offers a unique set of skills, experience and personality to our business, and our collaborative approach helps us to drive real value for our clients.

Mug Shots

Cathy Barlow

As our Managing Director and a Chartered Practitioner, Cathy's knowledge of PR — and her oracle-level technical construction insight — makes her an invaluable resource for our team and clients alike.

Paul Barlow

Our Director, Paul, brings broad experience to Smith Goodfellow. A real people person, he is often out on the road at industry events ensuring we stay ahead of what the construction sector truly needs.

David Heil

With over a decade of experience in construction communication, Dave’s analytical and insightful approach to PR has helped many of our clients to become recognised technical thought leaders.

Jodie Affleck

Jodie is our master strategist. With her vision, creativity and drive, she has developed award winning campaigns that set clients apart in their industries, and been instrumental in the growth of SG.

Jen Heil

Jen brings creativity and drive to her role as Director of Business Development— from supporting our team’s development to finding ways to ensure Smith Goodfellow’s continuous sustainable growth.

Kelly Oldham

Every business needs a Kelly; organised, flexible, and willing to get stuck into any task, she plays a crucial role in our client services team, supports with digital output across a wide range of clients.

Adrian Nash

With many talents to share, Adrian is not only a vital part of our financial team but has been using his vast experience in the music world to develop our video production offering.

Odiame Ajibade

A social media strategist with a passion for keeping pace with the latest digital developments, Odiame brings a wealth of global experience and knowledge to our social media projects.

Callum Sangster

Adept at combining research skills and an extensive knowledge of PR and marketing, Callum delivers a wide range of work - from press releases to technical articles and beyond - across our client portfolio.

Harriet Valentine

Our Team Administrator, Harriet, keeps the SG wheels turning, providing essential support to the whole team, as well as liaising with industry media to secure press placements for our clients.

Liv Worthington

As our in-house graphic designer, Liv brings a wealth of creative ability to the team — from brand development or data visualisations to animation — bringing our clients' comms to life.

Luna Heil

A true team player, Luna is responsible for making sure the team take breaks (for belly rubs), warming up the sofa (whilst waiting for belly rubs) and shredding boxes, documents and post-it notes.