From multi-national corporations to local craftspeople, we believe that everyone should have access to the tools and knowledge they need to communicate their brand’s vision and values. This is why we have created ‘Building Blocks’— free short guides to different aspects of business communication created by our team of experienced construction PR experts.
Businesses are increasingly looking to review and improve their impact, especially as we move towards net zero. It can be daunting knowing where to start so we’ve pulled together this handy quick guide to break down the key steps and highlight some useful resources.
Regardless of the size, purpose or influence of your business, no one is immune to things going wrong. Combine this with the 24 hour news cycle and increasing use of social media, the chance of a small issue escalating into a crisis is higher than ever, and can be devastating to your brand. Our Quick Guide to Crisis Communications can help get you consider what you would do should the worst happen.
Internal communications is vital to the effective running of any business but is often overlooked. This guide will walk you through the importance of internal communications and how to go about establishing an effective internal communications strategy, which will support you in creating a positive organisational culture and meeting business objectives.
Google is most people’s go-to for researching anything they’re looking for, be it products, places, services or companies. To boost your organisation’s chances of appearing higher up in search results, having a comprehensive and well put together Google Business listing is essential. Find out how to make your listing stand out in our guide, which walks you through from basic set up to keeping it up to date and active.
Whether you are running an online shop for plumbing parts or a blog about origami creations, your efforts will only be worthwhile if people can actually find your site. Search Engine Optimisation (SEO) is the practice of increasing the quality and quantity of traffic to your site by making it appear nearer the top of the page in search engine results for relevant queries. In this guide, we’ll cover some SEO basics to point you in the right direction.
LinkedIn is an essential social media platform for any business or professional individual and – contrary to popular belief – it’s not about how much time you spend on the platform but what you do whilst you’re on there. This guide will take you through setting up and effectively maintaining both a personal profile and a business page, along with providing general tips for business marketing through this channel.