British Spirals & Castings – Brand Unification

Bringing together three separate businesses under a unified brand was just the beginning.

Challenge

British Spirals & Castings first approached us in 2014 when they were looking to bring their three separate business under a single, unified brand. What began as an initial branding and web build project has grown into a 9-year strong relationship.

Creating a unified brand bringing together separate but related businesses.
Establishing a consistent, engaging brand presence for the new unified company across digital platforms, including social media and website.
Building relationships with relevant trade media to help gain media placements to support organic content.

Solution

In response to this challenge, we delivered:

New website in collaboration with our long-time creative partner Steve Perry Creative
Social media content creation and management across LinkedIn, Instagram, Facebook and Pinterest
Regular development of web content, including case studies and optimised blogs that respond to customer need.
Creation of editorial, advertorial and paid ad placements for a variety of trade media.

Results

Off the back of this unification work, British Spirals & Castings have enjoyed:

A well established and ever growing digital presence across social media and website.
Consistently strong web traffic and ranking on page one Google for relevant searches.
Order book going from strength to strength.

From this initial project we have maintained an 8-year retained relationship – we helped them mark their 25^th anniversary and manage all PR & marketing activity, including recent creation of a brand video.